- Paul Heydon (@pheydon) talked about fundraising for game startups. He covered things to keep in mind when trying to grab the attention of VC's and investors. Check out video, copy of pdf, and notes from the talk after the break.
- Panel debate with a Q&A session, with VC and investor representatives, which included Mary Carty (CEO, Spoiltchild), Kwasi Asare (Fighter), Fred Hasson (Games Capital) and Marko Tulonen (Vision+ Fund) - notes after the break.
Some neat links to check out:
- Investcube (Kickstarter for investors and VCs)
Videos and notes after the break!
Paul Heydon (Avista Partners) - Fundraising 101
All the money is going into mobile and InternetDraw something is why investors are getting interested.Mobile is scalable, and can scale quickly8bn USD$ revenue in mobile, closing in on 18bn in 2016#1 activity on mobile and Facebook "is gaming"Important to track users, and see how they behave in order to be taken seriously by investors.Initially you raise money from "friends, family and fools."Angellist is the best site for angel investors.Google ventures only currently invest in US.Mail.ru is a games business - over half of their income comes from games.Timing is everything! (i.e. some timidation in Europe due to Greece likely EU exit)Paul Heydon on getting fundraising: "Raising money from VCs are like marriage, and divorce is difficult."VC meetings "normal" structure: you've got one hour to make an impression, and that's all you're likely to get. Make sure to leave 15 min at end for Q&A.Check seedsummit to figure out what term sheets are, why it's nice to have several, etc..Never ever give up control of the business. Downhill slope from there."Walk away from incubators with no money" if they take stake in your company - there's other options out there.Often game company founders strike deals that are bad. Should talk with people who used the incubator/investor and ask "was it worth it?"Before you jump in bed with someone check them out and know what you're getting into.
Notes from panel debate on fundraising for games
Q: How did you make your money back? Is there like a cap on how much you're willing to invest, and how much control should we give up?
Sell your story!
Be where your audience is! Start your story, and tell it, all the time.
Todd: his kid goes straight to 12+ games
If you can get nice tech into the school interactive whiteboard you might be on to something.